MBA Marketing

On-campus studies
The MBA Marketing programme prepares professionals for strategic and leadership roles in dynamic markets. You will gain in-depth knowledge in areas such as brand management, digital marketing, consumer behavior, market research, and strategic communication. Graduates are equipped to take on executive positions in companies of all sizes or to lead innovative marketing ventures.
The MBA Marketing programme prepares professionals for strategic and leadership roles in dynamic markets. You will gain in-depth knowledge in areas such as brand management, digital marketing, consumer behavior, market research, and strategic communication. Graduates are equipped to take on executive positions in companies of all sizes or to lead innovative marketing ventures.
Quick Overview
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program Marketing
Degree Master of Business Administration (MBA)
Duration 3 or 4 semesters
Mode of study Primarily on-site with some digital components
Admission requirements Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience
Locations Berlin, Munich
Language EN
Continue to Macromedia University
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program
Marketing
Degree
Master of Business Administration (MBA)
Duration
3 or 4 semesters
Mode of study
Primarily on-site with some digital components
Admission requirements
Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience
Locations
Berlin, Munich
Language
EN
Zur Macromedia University

Your career opportunities

With your MBA in Marketing, countless dynamic career opportunities await. Shape compelling brand narratives, drive market growth, and lead innovative marketing strategies that captivate audiences.

Marketing Manager
You develop and execute marketing strategies that increase brand awareness and drive customer engagement across multiple channels.
Product Marketing Manager
You position products effectively in the market, craft messaging, and coordinate launch campaigns to maximize sales and market share.
Digital Marketing Strategist
You leverage digital channels and data analytics to optimize campaigns, enhance user experience, and improve ROI.

Our locations

Macromedia’s MBA in Marketing is offered exclusively at our Berlin and Munich campuses. Immerse yourself in Germany’s vibrant business hubs and master the art of driving brand success and market innovation.
Berlin
On campus
Munich
On campus

Study format

On campus – gain practical know-how with us to be perfectly prepared for your career.

On-campus studies
On-campus studies
Experience practical learning directly on campus and benefit from personal contact with lecturers and fellow students.
About the productRequest information
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  • Course Content & Modules
  • Your local campus
  • Your career opportunities
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Want to learn more about us and our educational programmes? Discover your opportunities now and find out how we can support you on your career path.
Macromedia Info Session
19
February
15:00 CET
19 February 26
München
Berlin
Join our Macromedia University info event. Learn how our bachelor and master programmes boost your career opportunities. Ask questions & Meet a student.
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