Strategic Marketing

On-campus studies
The Master’s programme in Strategic Marketing combines solid business knowledge with modern marketing strategies and prepares you for leadership roles in marketing departments, agencies, or strategic corporate management. You will deepen your expertise in areas such as brand management, consumer behavior, market research, digital communication, and international marketing. After graduation, you may work in fields such as brand strategy, marketing planning, corporate communications, or market analysis.
The Master’s programme in Strategic Marketing combines solid business knowledge with modern marketing strategies and prepares you for leadership roles in marketing departments, agencies, or strategic corporate management. You will deepen your expertise in areas such as brand management, consumer behavior, market research, digital communication, and international marketing. After graduation, you may work in fields such as brand strategy, marketing planning, corporate communications, or market analysis.
Quick Overview
On-campus studies
Experience hands-on learning directly on campus and benefit from personal contact with lecturers and fellow students.
Program Strategic Marketing
Degree Master of Arts in Business Management (M.A.)
Duration 3 or 4 semesters
Mode of study Primarily on-site with some digital components
Admission requirements Bachelor’s degree with: 210 ECTS (3-semester MA) or 180 ECTS (4-semester MA)
Locations Berlin, Munich
Language EN
Continue to Macromedia University
On-campus studies
Experience hands-on learning directly on campus and benefit from personal contact with lecturers and fellow students.
Program
Strategic Marketing
Degree
Master of Arts in Business Management (M.A.)
Duration
3 or 4 semesters
Mode of study
Primarily on-site with some digital components
Admission requirements
Bachelor’s degree with: 210 ECTS (3-semester MA) or 180 ECTS (4-semester MA)
Locations
Berlin, Munich
Language
EN
Zur Macromedia University

Your career opportunities

With your Master’s degree in Strategic Marketing, numerous exciting career paths are open to you. Get started in your dream job and put your skills into practice.

Senior Marketing Manager
As a Senior Marketing Manager, you will develop and take responsibility for comprehensive marketing strategies at a higher level – often for entire brands or product lines. You will lead teams, manage campaigns, analyse market trends and coordinate internal and external stakeholders.
Digital Marketing Manager
As a Digital Marketing Manager, you plan and manage all of a company’s online marketing activities – such as SEO, SEA, social media, email marketing and web analytics. The aim is to increase digital reach, conversion and brand presence.
Product Manager
As a Product Manager, you accompany a product from the idea to the market launch and beyond. You coordinate development, marketing, sales and customer feedback to ensure that the product is marketable, competitive and commercially successful.

Our locations

Macromedia offers the Master’s programme in Strategic Marketing at various locations in Germany. Simply click through our study locations and find out more.
Berlin
On campus
Munich
On campus

Study format

On campus – gain practical know-how with us to be perfectly prepared for your career.

On-campus studies
On-campus studies
Experience practical learning directly on campus and benefit from personal contact with lecturers and fellow students.
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Macromedia Info Session
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February
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19 February 26
München
Berlin
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