Brand Management

On-campus studies
The Brand Management Master’s programme provides in-depth knowledge of the strategic development, management and sustainable positioning of brands. The programme combines the disciplines of marketing, communication sciences and psychology in a challenging way. You will develop well-founded brand identities, analyse complex target group structures and design sustainable brand strategies in a national and international context. After graduating, you will be qualified for management positions in companies, agencies or as an independent brand consultant.
The Brand Management Master’s programme provides in-depth knowledge of the strategic development, management and sustainable positioning of brands. The programme combines the disciplines of marketing, communication sciences and psychology in a challenging way. You will develop well-founded brand identities, analyse complex target group structures and design sustainable brand strategies in a national and international context. After graduating, you will be qualified for management positions in companies, agencies or as an independent brand consultant.
Quick Overview
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program Brand Management
Degree Master of Arts in Media and Communication Management (M.A.)
Duration 3 or 4 semesters
Mode of study Primarily on-site with some digital components
Admission requirements Recognised secondary school leaving certificate, English language proficiency certificate
Locations Berlin, Munich
Language EN
Continue to Macromedia University
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program
Brand Management
Degree
Master of Arts in Media and Communication Management (M.A.)
Duration
3 or 4 semesters
Mode of study
Primarily on-site with some digital components
Admission requirements
Recognised secondary school leaving certificate, English language proficiency certificate
Locations
Berlin, Munich
Language
EN
Zur Macromedia University

Your career opportunities

With your degree in brand management, there are numerous exciting career paths open to you. Get started in your dream job and put your skills into practice.

Brand Strategist
You develop well-founded brand strategies that help companies to position themselves clearly in the market. Through market analyses, competition monitoring and target group understanding, you create the basis for long-term brand success – both in the digital and analogue space.
Marketing­manager
You will take responsibility for the strategic planning and implementation of marketing measures focussing on the brand image. You will manage agencies, develop creative concepts and ensure consistent brand communication across all channels.
Brand Experience Manager
You design and realise holistic brand experiences – from digital campaigns and events to physical touchpoints. Your goal: to make brands tangible and tangible in order to create emotional loyalty among customers and strengthen the brand identity.

Our locations

Macromedia offers the Master’s degree programme in Brand Management at several locations in Germany. Discover our campus cities and find out which study location best suits your career plans.
Berlin
On campus
Munich
On campus

Study format

On campus – gain practical know-how with us to be perfectly prepared for your career.

On-campus studies
On-campus studies
Experience practical learning directly on campus and benefit from personal contact with lecturers and fellow students.
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