Fashion Management

On-campus studies
Fashion Management combines business expertise with a deep understanding of the fashion industry. You will gain the skills to market fashion products, position brands strategically, and analyze trends and consumer behavior. This degree qualifies you for roles in fashion companies, brand management, buying, marketing, or retail.
Fashion Management combines business expertise with a deep understanding of the fashion industry. You will gain the skills to market fashion products, position brands strategically, and analyze trends and consumer behavior. This degree qualifies you for roles in fashion companies, brand management, buying, marketing, or retail.
Quick Overview
On-campus studies
Experience hands-on learning directly on campus and benefit from personal contact with lecturers and fellow students.
Program Fashion Management
Degree Bachelor of Arts in Management (B.A.)
Duration 6 semesters
Mode of study Primarily on-site with some digital components
Admission requirements Recognised secondary school leaving certificate, English language proficiency certificate
Locations Berlin
Language EN
Continue to Macromedia University
On-campus studies
Experience hands-on learning directly on campus and benefit from personal contact with lecturers and fellow students.
Program
Fashion Management
Degree
Bachelor of Arts in Management (B.A.)
Duration
6 semesters
Mode of study
Primarily on-site with some digital components
Admission requirements
Recognised secondary school leaving certificate, English language proficiency certificate
Locations
Berlin
Language
EN
Zur Macromedia University

Your career opportunities

With your degree in Fashion Management, numerous exciting career paths are open to you. Get started in your dream job and put your skills into practice.

Fashion Brand Manager
You will develop the brand strategy for a fashion company and ensure that the brand has a consistent, attractive and target group-orientated presence across all channels – from campaigns to product design. You will work closely with design, marketing and sales to increase brand awareness and commercial success.
Retail Marketing Manager
You plan marketing measures specifically for the retail sector, e.g. POS promotions, customer loyalty programmes or local campaigns. The aim is to promote sales in the shops and optimise the local shopping experience.
Flagship Store Manager
You manage the flagship shop of a brand – usually in a metropolis – and are responsible for sales, team management, customer service and brand staging in the store. The store should not only sell, but also perfectly reflect the brand experience.

Our location

Macromedia offers its Fashion Management programme exclusively at our Berlin campus. Discover how studying in one of Europe’s style capitals can shape your future in fashion.
Berlin
On campus

Study format

On campus – gain practical know-how with us to be perfectly prepared for your career.

On-campus studies
On-campus studies
Experience practical learning directly on campus and benefit from personal contact with lecturers and fellow students.
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