Brandmanagement

On-campus studies
Brand Management provides expertise in the strategic development, management and positioning of brands and combines marketing, communication and psychology. You will learn how to develop brand identities, analyse target groups and design sustainable brand strategies. After completing the programme, you will work in companies, agencies or as an independent brand consultant.
Brand Management provides expertise in the strategic development, management and positioning of brands and combines marketing, communication and psychology. You will learn how to develop brand identities, analyse target groups and design sustainable brand strategies. After completing the programme, you will work in companies, agencies or as an independent brand consultant.
Quick Overview
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program Brandmanagement
Degree Bachelor of Arts in Media Management (B.A.)
Duration 6 semesters
Mode of study Primarily on-site with some digital components
Admission requirements Recognised secondary school leaving certificate, English language proficiency certificate
Locations Berlin
Language EN
Continue to Macromedia University
On-campus studies
Experience hands-on learning directly on campus and benefit from personal connections with lecturers and fellow students.
Program
Brandmanagement
Degree
Bachelor of Arts in Media Management (B.A.)
Duration
6 semesters
Mode of study
Primarily on-site with some digital components
Admission requirements
Recognised secondary school leaving certificate, English language proficiency certificate
Locations
Berlin
Language
EN
Zur Macromedia University

Your career opportunities

With your degree in Brand Management, a wide range of exciting career paths awaits you. Kick-start your dream job and put your skills into practice with purpose.

Brand Manager
You will develop and manage a company’s brand strategy in order to build a strong, consistent brand identity and position it on the market in the long term. You will work closely with design, marketing, sales and product development to consistently realise the brand experience.
Strategic Planner
As a Strategic Planner, you analyse target groups, market trends and competition in order to strategically align creative campaigns. In agencies, you are the link between analysis and creation and ensure that marketing measures are both creative and effective.
Social Media Manager
You plan, create and publish content on platforms such as Instagram, TikTok or LinkedIn to make brands digitally visible and develop strategies, build communities and analyse reach and engagement to optimise the online presence.

Our location

Our Brand Management programme is available exclusively at the Berlin campus. Discover what Berlin has to offer.
Berlin
On campus

Study format

On campus – gain practical know-how with us to be perfectly prepared for your career.

On-campus studies
On-campus studies
Experience practical learning directly on campus and benefit from personal contact with lecturers and fellow students.
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Macromedia Info Session
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February
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19 February 26
München
Berlin
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